DataForSEO

SEO and SERP intelligence API covering Google/Bing search results, keyword volume and difficulty, estimated organic traffic for any domain, backlinks, on-page audits, and WHOIS data. Best for competitive analysis and SEO research where you need Google-rank-based traffic estimates and keyword data across 249 countries. Unlike Similarweb (panel-based, total traffic), DataForSEO estimates organic search traffic from SERP rank and keyword volume. 16 endpoints available through Lava’s AI Gateway. See the DataForSEO API docs for full documentation.

Supports both managed (Lava’s API keys) and unmanaged (bring your own credentials) mode.

Endpoints

POST https://api.dataforseo.com/v3/serp/google/organic/live/advanced — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/serp/google/organic/live/advanced', {
  body: [
{
  "keyword": "seo tools",
  "location_code": 2840,
  "language_code": "en",
  "device": "desktop"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fserp%2Fgoogle%2Forganic%2Flive%2Fadvanced" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"keyword":"seo tools","location_code":2840,"language_code":"en","device":"desktop"}]'

Get Google Maps SERP results for a local-intent keyword — returns local business listings with ratings, reviews, and map coordinates.

POST https://api.dataforseo.com/v3/serp/google/maps/live/advanced — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/serp/google/maps/live/advanced', {
  body: [
{
  "keyword": "coffee shops san francisco",
  "location_code": 2840,
  "language_code": "en"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fserp%2Fgoogle%2Fmaps%2Flive%2Fadvanced" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"keyword":"coffee shops san francisco","location_code":2840,"language_code":"en"}]'

Get Google News SERP results for a keyword. Useful for brand monitoring and current-events research.

POST https://api.dataforseo.com/v3/serp/google/news/live/advanced — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/serp/google/news/live/advanced', {
  body: [
{
  "keyword": "openai announcement",
  "location_code": 2840,
  "language_code": "en"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fserp%2Fgoogle%2Fnews%2Flive%2Fadvanced" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"keyword":"openai announcement","location_code":2840,"language_code":"en"}]'

Estimate organic search traffic for up to 1000 domains at once. Returns modeled monthly organic visits based on each domain’s ranking keywords × search volume × CTR. Best endpoint for competitive traffic comparison.

POST https://api.dataforseo.com/v3/dataforseo_labs/google/bulk_traffic_estimation/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/dataforseo_labs/google/bulk_traffic_estimation/live', {
  body: [
{
  "targets": [
    "stripe.com",
    "square.com",
    "adyen.com"
  ],
  "location_code": 2840,
  "language_code": "en"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fdataforseo_labs%2Fgoogle%2Fbulk_traffic_estimation%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"targets":["stripe.com","square.com","adyen.com"],"location_code":2840,"language_code":"en"}]'

Overview of a domain’s SEO metrics: estimated organic traffic, paid traffic, keyword count, impressions, and traffic value (USD equivalent of the SEO traffic if it were purchased via ads).

POST https://api.dataforseo.com/v3/dataforseo_labs/google/domain_rank_overview/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/dataforseo_labs/google/domain_rank_overview/live', {
  body: [
{
  "target": "stripe.com",
  "location_code": 2840,
  "language_code": "en"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fdataforseo_labs%2Fgoogle%2Fdomain_rank_overview%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"target":"stripe.com","location_code":2840,"language_code":"en"}]'

List every keyword a domain ranks for in Google organic search, along with its rank, search volume, traffic estimate, and SERP features.

POST https://api.dataforseo.com/v3/dataforseo_labs/google/ranked_keywords/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/dataforseo_labs/google/ranked_keywords/live', {
  body: [
{
  "target": "stripe.com",
  "location_code": 2840,
  "language_code": "en",
  "limit": 100
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fdataforseo_labs%2Fgoogle%2Franked_keywords%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"target":"stripe.com","location_code":2840,"language_code":"en","limit":100}]'

Find organic-search competitors for a domain — other domains that rank for the same keywords — ranked by keyword overlap and traffic overlap.

POST https://api.dataforseo.com/v3/dataforseo_labs/google/competitors_domain/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/dataforseo_labs/google/competitors_domain/live', {
  body: [
{
  "target": "stripe.com",
  "location_code": 2840,
  "language_code": "en",
  "limit": 20
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fdataforseo_labs%2Fgoogle%2Fcompetitors_domain%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"target":"stripe.com","location_code":2840,"language_code":"en","limit":20}]'

POST https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_suggestions/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_suggestions/live', {
  body: [
{
  "keyword": "payment processing",
  "location_code": 2840,
  "language_code": "en",
  "limit": 50
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fdataforseo_labs%2Fgoogle%2Fkeyword_suggestions%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"keyword":"payment processing","location_code":2840,"language_code":"en","limit":50}]'

Look up monthly Google search volume, CPC, and competition for up to 1000 keywords at once, sourced directly from Google Ads.

POST https://api.dataforseo.com/v3/keywords_data/google_ads/search_volume/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/keywords_data/google_ads/search_volume/live', {
  body: [
{
  "keywords": [
    "seo tools",
    "rank tracker",
    "keyword research"
  ],
  "location_code": 2840,
  "language_code": "en"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fkeywords_data%2Fgoogle_ads%2Fsearch_volume%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"keywords":["seo tools","rank tracker","keyword research"],"location_code":2840,"language_code":"en"}]'

Discover the keywords Google Ads associates with a given website. Useful for inferring what a competitor advertises against.

POST https://api.dataforseo.com/v3/keywords_data/google_ads/keywords_for_site/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/keywords_data/google_ads/keywords_for_site/live', {
  body: [
{
  "target": "stripe.com",
  "location_code": 2840,
  "language_code": "en"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fkeywords_data%2Fgoogle_ads%2Fkeywords_for_site%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"target":"stripe.com","location_code":2840,"language_code":"en"}]'

Summary of a domain or URL’s backlink profile: total backlinks, referring domains, rank, spam score, and anchor text distribution.

POST https://api.dataforseo.com/v3/backlinks/summary/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/backlinks/summary/live', { body: [{"target":"stripe.com","include_subdomains":true}] });

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fbacklinks%2Fsummary%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"target":"stripe.com","include_subdomains":true}]'

List of domains linking to a given target, with per-domain backlink counts, first/last seen dates, and link attributes.

POST https://api.dataforseo.com/v3/backlinks/referring_domains/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/backlinks/referring_domains/live', {
  body: [
{
  "target": "stripe.com",
  "limit": 100,
  "include_subdomains": true
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fbacklinks%2Freferring_domains%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"target":"stripe.com","limit":100,"include_subdomains":true}]'

Instant on-page SEO audit for a single URL: returns meta tags, headings, content stats, broken links, and page speed metrics without a full site crawl.

POST https://api.dataforseo.com/v3/on_page/instant_pages — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/on_page/instant_pages', {
  body: [
{
  "url": "https://stripe.com/pricing",
  "enable_javascript": true
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fon_page%2Finstant_pages" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"url":"https://stripe.com/pricing","enable_javascript":true}]'

WHOIS record for a domain plus SEO overlay: registration date, registrar, expiration, estimated traffic, and ranking overview.

POST https://api.dataforseo.com/v3/domain_analytics/whois/overview/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/domain_analytics/whois/overview/live', { body: [{"limit":10,"filters":[["domain","=","stripe.com"]]}] });

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fdomain_analytics%2Fwhois%2Foverview%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"limit":10,"filters":[["domain","=","stripe.com"]]}]'

Detect the technologies (CMS, analytics, ad networks, CDNs, frameworks) used on a given domain — BuiltWith-style tech stack detection.

POST https://api.dataforseo.com/v3/domain_analytics/technologies/domain_technologies/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/domain_analytics/technologies/domain_technologies/live', { body: [{"target":"stripe.com"}] });

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fdomain_analytics%2Ftechnologies%2Fdomain_technologies%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"target":"stripe.com"}]'

Search the Apple App Store by app listings — matches against title, description, and category. Returns app listings with rankings, ratings, pricing, and metadata.

POST https://api.dataforseo.com/v3/app_data/apple/app_listings/search/live — $0.001 / request

SDK
cURL

const data = await lava.gateway('https://api.dataforseo.com/v3/app_data/apple/app_listings/search/live', {
  body: [
{
  "keyword": "expense tracker",
  "location_code": 2840,
  "language_code": "en"
}
],
});

curl -X POST "https://api.lava.so/v1/forward?u=https%3A%2F%2Fapi.dataforseo.com%2Fv3%2Fapp_data%2Fapple%2Fapp_listings%2Fsearch%2Flive" \
  -H "Authorization: Bearer $LAVA_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"keyword":"expense tracker","location_code":2840,"language_code":"en"}]'

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Endpoints

Get Google Maps SERP results for a local-intent keyword — returns local business listings with ratings, reviews, and map coordinates.

Get Google News SERP results for a keyword. Useful for brand monitoring and current-events research.

Estimate organic search traffic for up to 1000 domains at once. Returns modeled monthly organic visits based on each domain’s ranking keywords × search volume × CTR. Best endpoint for competitive traffic comparison.

Overview of a domain’s SEO metrics: estimated organic traffic, paid traffic, keyword count, impressions, and traffic value (USD equivalent of the SEO traffic if it were purchased via ads).

List every keyword a domain ranks for in Google organic search, along with its rank, search volume, traffic estimate, and SERP features.

Find organic-search competitors for a domain — other domains that rank for the same keywords — ranked by keyword overlap and traffic overlap.

Look up monthly Google search volume, CPC, and competition for up to 1000 keywords at once, sourced directly from Google Ads.

Discover the keywords Google Ads associates with a given website. Useful for inferring what a competitor advertises against.

Summary of a domain or URL’s backlink profile: total backlinks, referring domains, rank, spam score, and anchor text distribution.

List of domains linking to a given target, with per-domain backlink counts, first/last seen dates, and link attributes.

Instant on-page SEO audit for a single URL: returns meta tags, headings, content stats, broken links, and page speed metrics without a full site crawl.

WHOIS record for a domain plus SEO overlay: registration date, registrar, expiration, estimated traffic, and ranking overview.

Detect the technologies (CMS, analytics, ad networks, CDNs, frameworks) used on a given domain — BuiltWith-style tech stack detection.

Search the Apple App Store by app listings — matches against title, description, and category. Returns app listings with rankings, ratings, pricing, and metadata.

Next Steps

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​Endpoints

​Get Google organic SERP results for a keyword (live, advanced mode). Returns ranked organic results, featured snippets, knowledge panels, and related searches.

​Get Google Maps SERP results for a local-intent keyword — returns local business listings with ratings, reviews, and map coordinates.

​Get Google News SERP results for a keyword. Useful for brand monitoring and current-events research.

​Estimate organic search traffic for up to 1000 domains at once. Returns modeled monthly organic visits based on each domain’s ranking keywords × search volume × CTR. Best endpoint for competitive traffic comparison.

​Overview of a domain’s SEO metrics: estimated organic traffic, paid traffic, keyword count, impressions, and traffic value (USD equivalent of the SEO traffic if it were purchased via ads).

​List every keyword a domain ranks for in Google organic search, along with its rank, search volume, traffic estimate, and SERP features.

​Find organic-search competitors for a domain — other domains that rank for the same keywords — ranked by keyword overlap and traffic overlap.

​Get keyword suggestions related to a seed keyword, enriched with search volume, CPC, competition, and keyword difficulty.

​Look up monthly Google search volume, CPC, and competition for up to 1000 keywords at once, sourced directly from Google Ads.

​Discover the keywords Google Ads associates with a given website. Useful for inferring what a competitor advertises against.

​Summary of a domain or URL’s backlink profile: total backlinks, referring domains, rank, spam score, and anchor text distribution.

​List of domains linking to a given target, with per-domain backlink counts, first/last seen dates, and link attributes.

​Instant on-page SEO audit for a single URL: returns meta tags, headings, content stats, broken links, and page speed metrics without a full site crawl.

​WHOIS record for a domain plus SEO overlay: registration date, registrar, expiration, estimated traffic, and ranking overview.

​Detect the technologies (CMS, analytics, ad networks, CDNs, frameworks) used on a given domain — BuiltWith-style tech stack detection.

​Search the Apple App Store by app listings — matches against title, description, and category. Returns app listings with rankings, ratings, pricing, and metadata.

​Next Steps

All Providers

Forward Proxy

Endpoints

Get Google organic SERP results for a keyword (live, advanced mode). Returns ranked organic results, featured snippets, knowledge panels, and related searches.

Get Google Maps SERP results for a local-intent keyword — returns local business listings with ratings, reviews, and map coordinates.

Get Google News SERP results for a keyword. Useful for brand monitoring and current-events research.

Estimate organic search traffic for up to 1000 domains at once. Returns modeled monthly organic visits based on each domain’s ranking keywords × search volume × CTR. Best endpoint for competitive traffic comparison.

Overview of a domain’s SEO metrics: estimated organic traffic, paid traffic, keyword count, impressions, and traffic value (USD equivalent of the SEO traffic if it were purchased via ads).

List every keyword a domain ranks for in Google organic search, along with its rank, search volume, traffic estimate, and SERP features.

Find organic-search competitors for a domain — other domains that rank for the same keywords — ranked by keyword overlap and traffic overlap.

Get keyword suggestions related to a seed keyword, enriched with search volume, CPC, competition, and keyword difficulty.

Look up monthly Google search volume, CPC, and competition for up to 1000 keywords at once, sourced directly from Google Ads.

Discover the keywords Google Ads associates with a given website. Useful for inferring what a competitor advertises against.

Summary of a domain or URL’s backlink profile: total backlinks, referring domains, rank, spam score, and anchor text distribution.

List of domains linking to a given target, with per-domain backlink counts, first/last seen dates, and link attributes.

Instant on-page SEO audit for a single URL: returns meta tags, headings, content stats, broken links, and page speed metrics without a full site crawl.

WHOIS record for a domain plus SEO overlay: registration date, registrar, expiration, estimated traffic, and ranking overview.

Detect the technologies (CMS, analytics, ad networks, CDNs, frameworks) used on a given domain — BuiltWith-style tech stack detection.

Search the Apple App Store by app listings — matches against title, description, and category. Returns app listings with rankings, ratings, pricing, and metadata.

Next Steps