8 AI Search Tools for Marketing Teams in 2026
AI search has changed how buyers find tools. People ask ChatGPT, Gemini, Perplexity, or Google AI Overviews which product to use, and those answers cite a short list of sources. AI search visibility tools show marketing teams where their brand appears in those answers, who else shows up, and what to fix first. We compared eight of them on November 13, 2026, using each vendor's own pricing and plan pages. HubSpot AEO is the easiest low-cost starting point, Semrush fits teams already running SEO there, Peec AI has the clearest self-serve tiers, and Profound suits larger operations that want the broadest answer-engine coverage.
Key Takeaways
- HubSpot AEO is the easiest starting point: 25 prompts across ChatGPT, Gemini, and Perplexity from $50/month after the trial ($45/month billed annually).
- Semrush fits teams already running SEO there: its AI Visibility Toolkit starts at $99/month per domain, billed annually, with 25 custom prompts and daily tracking.
- Peec AI publishes the clearest tiers: Starter at $95/month for 50 prompts and 3 models, up to Advanced at $495/month for 350 prompts.
- Profound is the enterprise option: a 7-day trial with 50 prompts per day, then custom pricing and coverage for up to 10 answer engines.
- Entry prices range from $50/month (HubSpot AEO) to $295/month (Goodie Core), so start small and scale prompts before you scale spend.
How the ranking works
We checked each tool's official pricing and plan pages on November 13, 2026, and ranked on five things a marketing team actually feels: starting price, how many prompts the entry plan tracks, which answer engines are covered, whether the whole team can log in, and whether the tool suggests actions rather than only charts. We did not buy accounts, and where a vendor publishes two numbers, such as a list price and a promotional price, we show both. Where pricing is not public, we say so.
The eight tools at a glance
| Rank | Tool | Best for | Starting price | Entry coverage |
|---|---|---|---|---|
| 1 | HubSpot AEO | The easiest low-cost start | $50/month ($45 annual) | 25 prompts, 3 engines |
| 2 | Semrush AI Visibility | SEO-led teams adding AI tracking | $99/month per domain (annual) | 25 custom prompts, 4 engines |
| 3 | Peec AI | Clear tiers, unlimited seats | $95/month (Starter) | 50 prompts, 3 models |
| 4 | Profound | Enterprise, broad coverage | Free trial, then custom | 50 trial prompts per day, 10 engines |
| 5 | SE Visible | Prompt volume, projects, locations | $71/month promotional ($89 listed) | 75 prompts, 5 projects, unlimited seats |
| 6 | OtterlyAI | Monitoring across many engines | Not published | 16 to 537 prompts by plan and engine |
| 7 | Scrunch | Monitoring plus site audits | $250/month (Core) | 125 prompts, 5,000 responses/month |
| 8 | Goodie | Action-oriented optimization | $295/month (Core) | 110 prompts, 5 models, 50 optimizations/month |
1. HubSpot AEO: the easiest starting point
HubSpot's AEO tool tracks how often your brand appears in AI answers across ChatGPT, Gemini, and Perplexity. The dashboard covers brand visibility, competitor share of voice, citation analysis, and prioritized recommendations. Pricing starts at $50/month after the trial, or $45/month billed annually. It is the lowest-friction option on this list, especially if you already run marketing in HubSpot.
2. Semrush: for teams already working in SEO
Semrush's AI Visibility Toolkit adds AI answer tracking to the SEO platform many marketing teams already pay for. The base plan costs $99/month per domain, billed annually: 25 custom prompts, daily AI rankings, and mentions from ChatGPT, Google AI, Gemini, and Perplexity, plus competitor analysis, prompt research, and an AI-readiness site audit. If your weekly workflow already lives in Semrush, this is the least disruptive way to add AI visibility.
3. Peec AI: the clearest self-serve tiers
Peec AI publishes a clean three-tier ladder. Starter is $95/month for 50 prompts and 3 models. Pro is $245/month for 150 prompts. Advanced is $495/month for 350 prompts. Every plan includes unlimited users and daily tracking, and higher tiers add projects, countries, Looker Studio integration, and API access. It is the best choice when you want to know exactly what the next tier buys before you upgrade.
4. Profound: the enterprise research layer
Profound offers a free trial with 50 prompts daily for 7 days across ChatGPT, Gemini, and Google AI Overviews. After the trial, pricing is custom. The platform is built for larger operations: it supports up to 10 answer engines, includes AI Marketer credits, and ships agents that can act on findings. Choose it when broad engine coverage and enterprise support matter more than a self-serve price.
5. SE Visible: prompts, projects, and locations
SE Visible's Basic plan is $71/month on promotion ($89 listed) and includes 75 tracked prompts across 5 projects, daily tracking, unlimited seats, share of voice, and citation analytics. Higher tiers raise prompts to 200 (Core) and 1,000 (Agency), and add API and MCP access. Unlimited seats at the entry tier make it a strong fit for agencies.
6. OtterlyAI: broad monitoring, pricing on request
OtterlyAI's help pages, dated November 10, 2026, describe four plans: Lite, Standard, Premium, and Enterprise. On four engines the plans cover 16, 120, and 403 prompts. On three engines they cover 21, 161, and 537. No prices are shown on the public pages, so budgeting takes a sales call.
Prices checked November 13, 2026
Every number in this guide comes from each vendor's own pricing and plan pages, checked on November 13, 2026. Vendor pricing changes often, so treat these figures as a starting point and re-check the official pages before you buy.
7. Scrunch: monitoring with site audits
Scrunch's Core plan costs $250/month and includes 125 unique prompts, 5,000 responses per month, 5 site audits per month, one brand workspace, five user licenses, and four LLMs. Enterprise adds more coverage, API access, and dedicated support. It suits teams that want monitoring and site audits in one tool.
8. Goodie: an action layer, not a dashboard
Goodie's Core plan costs $295/month and includes 5 core models, 110 prompts, MCP support, 50 optimizations per month, unlimited seats, and AEO strategist support. It is built to make changes, not only show charts, which explains the highest entry price on this list.
How to choose
Match the tool to your stage, and start smaller than feels comfortable.
Prompts to start with
HubSpot AEO, Semrush, and SE Visible all start between 25 and 75 prompts
Entry price spread
From $50/month (HubSpot AEO) to $295/month (Goodie Core)
- Start cheap and small: HubSpot AEO at $50/month or SE Visible at $71/month promotional gives you 25 to 75 prompts and a weekly review loop before you commit.
- Stay in your SEO suite: if your team already works in Semrush, the $99/month toolkit beats learning a new dashboard.
- Scale prompts when the loop is working: Peec AI's published tiers at $95, $245, and $495 map cleanly to growth.
- Go enterprise when coverage matters: Profound covers up to 10 answer engines and adds agents that can act on findings.
FAQ
What is an AI search visibility tool?
An AI search visibility tool asks AI answer engines, such as ChatGPT, Gemini, Perplexity, and Google AI Overviews, questions about your category on a schedule. It records where your brand appears, which competitors show up, and which sources get cited.
How many prompts should a marketing team track?
Start with the 25 to 75 prompts the entry plans include, focused on buying-intent questions a real customer would ask. Expand to 150 or more only after a weekly review loop is running.
Do these tools change AI answers directly?
Mostly no. Seven of the eight tools on this list are measurement tools: they track prompts, rankings, and citations. Scrunch includes site audits, and Goodie includes optimization work, so those two are the exceptions.
Methodology and sources
On November 13, 2026, we read the official pricing and plan pages for HubSpot AEO, Semrush's AI Visibility Toolkit, Peec AI, Profound, SE Visible, OtterlyAI (help pages dated November 10, 2026), Scrunch, and Goodie. We ranked on starting price, prompt coverage, engine coverage, team access, and actionability. For related reading, see how to compare AI models without testing each one yourself and the five best AI gateways.
The bottom line
For most marketing teams, start with HubSpot AEO at $50/month or Peec AI Starter at $95/month, run a weekly prompt review, and expand prompts before buying more coverage. Semrush is the right call for SEO-led teams that want AI visibility inside the platform they already use. Profound is the enterprise pick once answer-engine coverage matters more than price.
How Lava Helps
Picking the tool is step one. Keeping the loop running is step two: check daily rankings, summarize the gaps, draft the content update, and repeat every week. That cadence is a job for an AI agent.
Lava is an AI agent workspace that works inside the apps your team already uses. A routine can check your visibility tool on a schedule, pull the results into a summary, and draft the next content update for your review. Lava Gateway gives you access to 600+ models with automatic metering, so you can test how different models answer your category's prompts. And if you are building your own AI product rather than marketing one, Lava Monetize handles billing for usage-based AI.
The tools above tell you where you stand in AI answers. A teammate that runs the weekly review is what closes the gap.